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Level 2
October 16, 2015
Solved

User behavior post event or page

  • October 16, 2015
  • 3 replies
  • 1386 views

In Adobe Analytics, Is there a way where I can segment what a user does after an event happens? For example, I want to know what pages the user visits after they sign up for a newsletter or after they visit a specific page. 

 

Any help is appreciated, thanks!

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Best answer by Alexis_Cazes_

Hi Landin,

 

1.In SC you can won't exactly be able to do what you described above.

You can create a segment based on the visit container or visitor container with the specific pagename or event.

So if i create :

Container Visit

Rule Page equal pagenameX

That will take all the data in a visit where the page was seen. It will take all the data of the specific visit prior and after the page was viewed.

 

Now if you use the following segment :

Container Visitor

Rule Page equal pagenameX

This segment will take all the data for a specific visitor lifetime, where at some point during its lifetime the specific page was seen.

 

In both cases it will take data prior and after the page was seen.

 

2.You might want to explore Discover segmentation. It is fart more powerful and i believe you might be able to obtain just what you need.: http://microsite.omniture.com/t2/help/en_US/dsc/index.html#Segments

Look at sequential segmentation that is what you will need to use. : http://microsite.omniture.com/t2/help/en_US/dsc/index.html#Building_Sequential_Segments

 

Best regards

 

Alexis Cazes

3 replies

Alexis_Cazes_
Alexis_Cazes_Accepted solution
Level 10
October 16, 2015

Hi Landin,

 

1.In SC you can won't exactly be able to do what you described above.

You can create a segment based on the visit container or visitor container with the specific pagename or event.

So if i create :

Container Visit

Rule Page equal pagenameX

That will take all the data in a visit where the page was seen. It will take all the data of the specific visit prior and after the page was viewed.

 

Now if you use the following segment :

Container Visitor

Rule Page equal pagenameX

This segment will take all the data for a specific visitor lifetime, where at some point during its lifetime the specific page was seen.

 

In both cases it will take data prior and after the page was seen.

 

2.You might want to explore Discover segmentation. It is fart more powerful and i believe you might be able to obtain just what you need.: http://microsite.omniture.com/t2/help/en_US/dsc/index.html#Segments

Look at sequential segmentation that is what you will need to use. : http://microsite.omniture.com/t2/help/en_US/dsc/index.html#Building_Sequential_Segments

 

Best regards

 

Alexis Cazes

Level 4
October 16, 2015

Set eVarXX on your newsletter confirmation page - [Expire After="Visit" and Allocation="Most Recent (Last)"]

By setting unique values to this eVar, you can use this method for any pages

eVarXX = "Newsletter Subscribed"
eVarXX = "Registered"
eVarXX = "Logged In"
eVarXX = "Page XYZ viewed"

If you create a page view segment where eVarXX equals <your event value>, you can know what had happened after your specific event

Level 2
October 16, 2015

Thanks to all. 

Alexis, I am currently doing that, but thanks for going into detail.

JiMa, great suggestion as well. But with eVars being so limited, it would be hard to give up 4 eVars for this. In addition, I would need to create an evar for each conversion because if a user were to complete 2 other conversions, the eVar will be over written and it would no longer track all conversions after a specific event happened.

I will have to experiment... Thanks all!