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roberth23046929
roberth23046929
February 16, 2023
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Updates on Google Analytics 4 and Adobe Analytics response

  • February 16, 2023
  • 1 reply
  • 1258 views

Hi, please bring me an answer, about this questions:

1. With the departure of GA4, many metrics changed that were usually measured in Universal Analytics, please I want to know if based on that adobe made a decision, or adjustment:
-In Google Analytics 4 the % rebound changed, since before it had as % of rebound those users who only visited a page, now there are some events by default, scroll type, which were designed to avoid this, in Adobe Analytics as it is handled this matter?
- Also in Google Analytics 4 they implemented the % interaction, for those who want to measure the opposite of the % rebound, in Adobe Analytics can this metric be obtained?

 

Regards

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Best answer by yuhuisg

Just to clarify: you want to compare Adobe Analytics' capabilities against GA4, right? And you're not assuming that Universal Analytics is built by Adobe, correct?

@roberth23046929 wrote:

1. With the departure of GA4, many metrics changed that were usually measured in Universal Analytics, please I want to know if based on that adobe made a decision, or adjustment:
-In Google Analytics 4 the % rebound changed, since before it had as % of rebound those users who only visited a page, now there are some events by default, scroll type, which were designed to avoid this, in Adobe Analytics as it is handled this matter?

Adobe Analytics has Bounces and Single Page Visits metrics, which can be used when you want to measure visits with non-pageviews or not.

Bounces: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounces.html?lang=en

Single Page Visits: https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en

@roberth23046929 wrote:

- Also in Google Analytics 4 they implemented the % interaction, for those who want to measure the opposite of the % rebound, in Adobe Analytics can this metric be obtained?

In GA4, % interaction = 100% - % rebound. So in Adobe Analytics, you can create your own calculated metric that performs that similar calculation.

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
February 17, 2023

Just to clarify: you want to compare Adobe Analytics' capabilities against GA4, right? And you're not assuming that Universal Analytics is built by Adobe, correct?

@roberth23046929 wrote:

1. With the departure of GA4, many metrics changed that were usually measured in Universal Analytics, please I want to know if based on that adobe made a decision, or adjustment:
-In Google Analytics 4 the % rebound changed, since before it had as % of rebound those users who only visited a page, now there are some events by default, scroll type, which were designed to avoid this, in Adobe Analytics as it is handled this matter?

Adobe Analytics has Bounces and Single Page Visits metrics, which can be used when you want to measure visits with non-pageviews or not.

Bounces: https://experienceleague.adobe.com/docs/analytics/components/metrics/bounces.html?lang=en

Single Page Visits: https://experienceleague.adobe.com/docs/analytics/components/metrics/single-page-visits.html?lang=en

@roberth23046929 wrote:

- Also in Google Analytics 4 they implemented the % interaction, for those who want to measure the opposite of the % rebound, in Adobe Analytics can this metric be obtained?

In GA4, % interaction = 100% - % rebound. So in Adobe Analytics, you can create your own calculated metric that performs that similar calculation.

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