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Vyom
Vyom
Level 2
October 16, 2015
Solved

Unspecified Data in Campaign Report

  • October 16, 2015
  • 5 replies
  • 2523 views

I am seeing "Unspecified" line item data in huge numbers. Could this be because of any existing untagged campaigns?

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Best answer by Gigazelle

The bottom line is that whatever metrics you're using, at the time at event was fired the campaign variable did not have a persisting value. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging.

If you suspect a campaign is improperly tagged, I'd recommend pretending to be a visitor, click through the campaign, and check the debugger to make sure the campaign variable is triggered on the following page.

5 replies

WhoaShekhar
WhoaShekhar
Level 10
October 16, 2015

Hi there,

Thanks for reaching out to Adobe Community.

Please go though the below article and see if it helps:

https://helpx.adobe.com/analytics/kb/none-unspecified-and-unknown.html

Thanks!

Vyom
VyomAuthor
Level 2
October 16, 2015

I read that link. None of the explanation in that link helps.

Vyom
VyomAuthor
Level 2
October 16, 2015

This could be the answer. Please confirm!

For example:

Site total revenue= $1000 for 1 day

Campaign total revenue= $1000 for 1 day

                                   - $900 from paid Campaign alone and $100 from the Non paid campaign 

                                  - Adobe Analytics reports the non-campaign data here while we break down other metrics which has got data (It can be props /                                         eVars / events). In this case we are breaking events  (Revenue and Order)

In the Campaign report, the “Unspecified” data is a an addition of the other revenue data to arrive at the site’s entire revenue in the bottom table. Adobe Analytics do this mainly to break-down other metrics which has got the value (Orders and Revenue) but “NO CAMPAIGN DATA." 

Vyom
VyomAuthor
Level 2
October 16, 2015

Or is the answer for "Unspecified" in Campaign report = IMPROPER Campaign tagging? I tried breaking down by visits - still I could see "Unspecified" contrary to what I explained above - breaking down by custom variables / custom metrics.

Please help on this!

Gigazelle
Adobe Employee
GigazelleAdobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

The bottom line is that whatever metrics you're using, at the time at event was fired the campaign variable did not have a persisting value. This could be due to the visitor not arriving via a campaign (such as direct traffic), or it could be improper campaign tagging.

If you suspect a campaign is improperly tagged, I'd recommend pretending to be a visitor, click through the campaign, and check the debugger to make sure the campaign variable is triggered on the following page.

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