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Unique Visitors@100% vs. Unique Visitors?


Level 1

What is the difference? I understand that UV@100% is UVx10, but not sure why that would be a metric? I'm trying to understand the total number of visitors, but unsure which metric to use.

3 Replies


Community Advisor

I've never heard of UV@100%, are you sure this wasn't a custom calculated metric set up by someone in your organization? Can you share a screenshot of where you are seeing this?


Level 3

You can use out-of-the-box 'Unique Visitors' metric as it shows the number of visitor IDs for the dimension value.

Document Reference for a detailed insight:

Metric UV@100% appears to be a calculated metric created by some user in your organization.


Hope this helps!






Level 3
@daniewa - Did the answer provided in my last comment help?