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vijayk79703890
February 26, 2020
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Unique visitor variable setting in Admin

  • February 26, 2020
  • 3 replies
  • 5821 views

What does the setting under the Admin --> Report Suites --> Conversion --> Unique Visitor Variable do? 

 

I have read documentation on the same and it says is "The Unique Visitor Variable is used to designate which eVar will contain your visitor identifier. The Unique Visitor variable allows you to report on customer activity using your own unique identifier instead of Adobe's."

 

I am not sure what it means? does it mean setting this to a custom eVar will replace the ECID of that visitor with the custom variable?

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Best answer by Andrey_Osadchuk

The purpose of that report suite setting is to set a mapping for Data Warehouse dimension "Visitor Id".

 

If you capture any user/crm/recipient/derived ID in an eVar, the activation of that setting WILL NOT change the data processing, do not confuse this setting with s.visitorID implementation.

 

Read the last paragraph in the following article that explains the purpose of the "Unique Visitor Variable" setting:

https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/unique-visitor-variable/extract-visitorids-usecase.html

 

Please let me know if that helps?

3 replies

Haran_Huang
Haran_Huang
February 27, 2020

User ID, similar to Google Analytics, is its own ID system.

    Haran_Huang
    Haran_Huang
    February 27, 2020
    Unique visitor variable lets you report on customer activity using your own unique identifier. The method of calculating the number of users is different. If you do n’t check the box, use the original method of Adobe, such as cookies. If you check the box, use custom eVar and use your own ID tag. For example, this Id may be your background ID or the hash of your mailbox. value.
    Andrey_Osadchuk
    Andrey_OsadchukAccepted solution
    February 27, 2020

    The purpose of that report suite setting is to set a mapping for Data Warehouse dimension "Visitor Id".

     

    If you capture any user/crm/recipient/derived ID in an eVar, the activation of that setting WILL NOT change the data processing, do not confuse this setting with s.visitorID implementation.

     

    Read the last paragraph in the following article that explains the purpose of the "Unique Visitor Variable" setting:

    https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/unique-visitor-variable/extract-visitorids-usecase.html

     

    Please let me know if that helps?

      V
      vijayk79703890Author
      March 4, 2020
      Hi Andrey, I tried pulling data from data warehouse before and after setting a variable as unique visitor variable, I didn't notice any difference in the values i got under the Visitor ID dimension
      jantzen_b
      Adobe Employee
      jantzen_bAdobe Employee
      Adobe Employee
      June 1, 2021
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