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February 26, 2020
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Unique visitor variable setting in Admin

  • February 26, 2020
  • 3 replies
  • 5821 views

What does the setting under the Admin --> Report Suites --> Conversion --> Unique Visitor Variable do? 

 

I have read documentation on the same and it says is "The Unique Visitor Variable is used to designate which eVar will contain your visitor identifier. The Unique Visitor variable allows you to report on customer activity using your own unique identifier instead of Adobe's."

 

I am not sure what it means? does it mean setting this to a custom eVar will replace the ECID of that visitor with the custom variable?

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Best answer by Andrey_Osadchuk

The purpose of that report suite setting is to set a mapping for Data Warehouse dimension "Visitor Id".

 

If you capture any user/crm/recipient/derived ID in an eVar, the activation of that setting WILL NOT change the data processing, do not confuse this setting with s.visitorID implementation.

 

Read the last paragraph in the following article that explains the purpose of the "Unique Visitor Variable" setting:

https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/unique-visitor-variable/extract-visitorids-usecase.html

 

Please let me know if that helps?

3 replies

Haran_Huang
February 27, 2020

User ID, similar to Google Analytics, is its own ID system.

February 27, 2020
Thank you for the response, but my question is what does that feature do? i mean clicking the check box vs not clicking box what is the difference i should see?
Andrey_Osadchuk
Andrey_OsadchukAccepted solution
February 27, 2020

The purpose of that report suite setting is to set a mapping for Data Warehouse dimension "Visitor Id".

 

If you capture any user/crm/recipient/derived ID in an eVar, the activation of that setting WILL NOT change the data processing, do not confuse this setting with s.visitorID implementation.

 

Read the last paragraph in the following article that explains the purpose of the "Unique Visitor Variable" setting:

https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/unique-visitor-variable/extract-visitorids-usecase.html

 

Please let me know if that helps?

March 4, 2020
Hi Andrey, I tried pulling data from data warehouse before and after setting a variable as unique visitor variable, I didn't notice any difference in the values i got under the Visitor ID dimension
jantzen_b
Adobe Employee
Adobe Employee
June 1, 2021
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