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Traffic source for prev page report


Level 1

On the "Previous Page Flow Report" from Adobe Analytics, what is the source of the "entered site" traffic

1 Reply


Community Advisor

Are you referring to this?







There is no "Page" or any dimension value captured here.. this is just an indication of how many people entered your site, on the specific page (the first page of the visit or visitor). It could come from any source.. 


If you want to break down what referrers this page has, you will have to create another freeform table to look at Referral Instances, along with Referrer Type / Referring Domain / Referrer / etc.