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Traffic attribution between 2 websites in the same report suite

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Level 1
  • Hi Adobe Analytics Experts
    We have 2 websites - Website A and Website B n Production Report Suite
    If a Visitor clicks on a link to Website B from Website A ...what would be the traffic source (referrer type)
  • Thanks in advance
1 Accepted Solution

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Correct answer by
Community Advisor

If both websites are in the same suite, then both domains should be coded into your Internal URL Filters... moving directly from Website A to Website B shouldn't track in your referrers report at all because it should be treated as internal traffic (the same as moving from page a to b within the same site).

 

If you need to see people moving between sites, if you are tracking the domain in a dimension (like server or a custom prop/eVar) you could use a flow diagram to see movement between the sites.

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3 Replies

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Correct answer by
Community Advisor

If both websites are in the same suite, then both domains should be coded into your Internal URL Filters... moving directly from Website A to Website B shouldn't track in your referrers report at all because it should be treated as internal traffic (the same as moving from page a to b within the same site).

 

If you need to see people moving between sites, if you are tracking the domain in a dimension (like server or a custom prop/eVar) you could use a flow diagram to see movement between the sites.

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Level 1

Thanks Jennifer. 

We have a requirement from client where they want to see the % of traffic coming from the internal site.(A) and the traffic coming to the site via referrers.

What would be the best way to report..Thanks for your time

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Community Advisor

Are you tracking your domain (website A, website B, etc) in server or a custom dimension?

 

You should be able to create a segment to look for Hits where users transition from A to B...

 

If you have ever used the "Next or Previous Item" panel, then you know that Adobe builds segments that look at dimensions within the flow.. you could create a "Previous Item" panel (based on Visit) where the server/custom dimension is equal to Website B, if you have only two websites in your infrastructure, it will still look for any other value (besides A) that was a different value (in this case you should see Website A....)

 

The Segment will look something like:
HIT

    HIT

        server (non-repeating instance) exists

    AND

    VISIT (Only before sequence)

        EXCLUDE HIT

            server (non-repeating instance) exists

        THEN

            server (non-repeating instance) exists

        THEN within 1 server

            server = Website B

 

Basically, this looks for hits where the server value exists and the Visit has the sequence of no value, then any value then within a single hit (i.e the direct transition) changes to Website B

 

 

You can confirm that this segment looks like good data, or manipulate it a bit to specifically look for "Website A"... You can then use this segment (or a copy of it) to pull in to a report where you are looking at your referrers data... which is why, if you specifically need "Website A" and maybe you have multiple sites, you might want to manipulate the above... or perhaps you have a network of multiple sites, and you want to get % of traffic from any of your internal sites.. in which case the default segment should work...