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axel_pruche
axel_pruche
February 7, 2017
Solved

Tracking New Customer Journey (Two questions)

  • February 7, 2017
  • 2 replies
  • 1085 views

Hi everyone !!

Firstly excuse me if my English is not perfect (I'm not a native). ^^

Here is my situation :

I'm trying to get a very precise view of my New Customer journey.


So firstly I have to Identify precisely the New Customers.
To do so i'm using a couple of segments like "first time visit" and "order exists" but the "first time visit' segment is using cookies to identify new visitors and if someone deletes the cookies or something like that the data I collect are not viable. (I need to exclude that type of visitors) (no doubt that they exist when observing the journeys).

So first question : Is there a way to precisely track the "New Visitors" excluding returning visitors that delete the cookies.

Secondly, I want to track their journey.
I'm using différents Tools to do so.
1 : Reports>Path>Site section>Full Path : the best tool I found, but limited to visits with less than 8 pages viewed. (would be perfect without the limitation.)
2 : Différents personal workspaces created to double check the results I get with the Full Path Report.
3 : Flow visualisation : I can't use it correctly cause I'm working on a site with more than 10,000 pages, many sections and millions of visitors so it's impossible to read.

Second question : Is there a way to get a view of the same quality that I get with the "Full Path Report" but without the limitation. (Flow visualisation, Fallout reports and Path Finder don't looks to be good options)

Thanks in advence !!

Ps: I can give you info about how i create reports, workspaces and segments, but I can't show the data cause it belongs to my company.

 

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Best answer by EricMatisoff

Hi Axel,

Great to meet you - lots of great questions!

(1)
Unfortunately there is no way for you to differentiate New Visitors from visitors that just deleted their cookies. 

With regards to pathing reports, you're correct with regards to your limitations. My suggestion is to consider leveraging Classifications to group the 10,000 pages together so you can properly analyze it. I've seen this done by page type, URL structure, site hierarchy, and more! This will make the data significantly more accessible for you to analyze. My suggestion is also to consider leveraging segmentation so you can narrow your analysis as well. This way you're not looking at every single visitor in the entire history of your website, but instead: First time purchasing visits on a mobile device, or First time purchasing visits from a particular geolocation/campaign, etc. Finally, remember that you can mix and match dimensions in the Workspace Flow/Fallout components. So you can switch from Page to Site Section to Page to a custom Prop/eVar back to Page if that's valuable for you.

(2)

As you've noticed, Full Path Report is not available in Workspace and is limited to 8 pages in Reports. Have you checked out the Site Analysis report in Ad Hoc? It's a very granular report, but you may find it valuable.

I realize I didn't give you exact resolutions to your issues, but I still hope the above was helpful!

2 replies

EricMatisoff
Adobe Employee
EricMatisoffAdobe EmployeeAccepted solution
Adobe Employee
February 7, 2017

Hi Axel,

Great to meet you - lots of great questions!

(1)
Unfortunately there is no way for you to differentiate New Visitors from visitors that just deleted their cookies. 

With regards to pathing reports, you're correct with regards to your limitations. My suggestion is to consider leveraging Classifications to group the 10,000 pages together so you can properly analyze it. I've seen this done by page type, URL structure, site hierarchy, and more! This will make the data significantly more accessible for you to analyze. My suggestion is also to consider leveraging segmentation so you can narrow your analysis as well. This way you're not looking at every single visitor in the entire history of your website, but instead: First time purchasing visits on a mobile device, or First time purchasing visits from a particular geolocation/campaign, etc. Finally, remember that you can mix and match dimensions in the Workspace Flow/Fallout components. So you can switch from Page to Site Section to Page to a custom Prop/eVar back to Page if that's valuable for you.

(2)

As you've noticed, Full Path Report is not available in Workspace and is limited to 8 pages in Reports. Have you checked out the Site Analysis report in Ad Hoc? It's a very granular report, but you may find it valuable.

I realize I didn't give you exact resolutions to your issues, but I still hope the above was helpful!

axel_pruche
axel_prucheAuthor
February 8, 2017

Hi Eric,

Thanks for your answer!

About your first suggestion (leveraging the pages and create groups to make it more accessible) I'm already doing it by using what we call "site section" (it regroups all product pages in one section, brands into another and so on) but I'll try to make it more efficient.

Your second suggestion (leveraging the visits) is interesting, if I use it with a flow visualisation and improved site sections  maybe it would be more accessible.

About the third suggestion, I have no access to Ad Hoc for the moment. I need to ask about it.

I'll try to improve my workspaces with your suggestions.

Thanks and if you have another idea don't hesitate.

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