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SCB21
August 5, 2022
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Tracking ID - Web View

  • August 5, 2022
  • 1 reply
  • 1703 views

Hi,

 

We have a web view app and the external links within the app has Adobe's tracking ID.  Would we be able to track users from that?

 

Thanks

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Best answer by Jennifer_Dungan

I'm just going to rephrase this to make sure I have the correct understanding:

 

  • You have a web app (with tracking in it)
  • And in that app you also have webviews, i.e. someone clicks on a link in your app (basically a normal web link) that opens in a webview within your app
  • You want to be able to track that user's journey from the App to the Web (and then back again)

 

Correct?

 

The WebView itself will actually use your website tracking... not the tracking from your app SDK. There is a feature in the app to append the Experience Cloud ID to the URLs being opened, and there is code you can add to the website to use that ID (instead of generating a new user id) that will allow you to stitch that user together... however, I am not sure if the two experiences will still create another UV (since the app UV is based on device, and the website is based on cookies). 

 

In my own implementation, I actually had our developers replicate something that a lot of social media apps do, and that is to modify the user agent string by appending a value to the end  (facebook adds stuff like [fban/fbios] to the end of the user agent). I got our developers to do something with our apps with a value I could search for, then I use a processing rule to look for that value in the user agent and populate an "experience" evar that tells me the view came from our "app webview", vs "native app", vs "website", etc

 

This way I can also identify all our webview data quickly and easily.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
August 5, 2022

I'm just going to rephrase this to make sure I have the correct understanding:

 

  • You have a web app (with tracking in it)
  • And in that app you also have webviews, i.e. someone clicks on a link in your app (basically a normal web link) that opens in a webview within your app
  • You want to be able to track that user's journey from the App to the Web (and then back again)

 

Correct?

 

The WebView itself will actually use your website tracking... not the tracking from your app SDK. There is a feature in the app to append the Experience Cloud ID to the URLs being opened, and there is code you can add to the website to use that ID (instead of generating a new user id) that will allow you to stitch that user together... however, I am not sure if the two experiences will still create another UV (since the app UV is based on device, and the website is based on cookies). 

 

In my own implementation, I actually had our developers replicate something that a lot of social media apps do, and that is to modify the user agent string by appending a value to the end  (facebook adds stuff like [fban/fbios] to the end of the user agent). I got our developers to do something with our apps with a value I could search for, then I use a processing rule to look for that value in the user agent and populate an "experience" evar that tells me the view came from our "app webview", vs "native app", vs "website", etc

 

This way I can also identify all our webview data quickly and easily.

S
SCB21Author
August 5, 2022

Thanks so much.  

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