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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

track over 255 characters


Level 1


our URLs are longer than 255 characters because of various utm descriptions included. Do you have any ideas on how to track the complete URL?

I think a list evar is not useful because its purpose is to split up the content into several parts...



0 Replies


Level 4

Hi @-Stef- 


The pageURL variable (g) in Analytics has a limit of 255 characters/bytes.


The first 255 characters of the URL are passed along in g. If the URL goes beyond 255, it is captured in -g. This has a limit of 2k bytes.

This might helps:  Page URL 





Hi @-Stef- PageURL or eVars in Adobe Analytics have a size limit of 255 bytes, hence for any pageURL longer than that, we can consider using two eVars (assuming 255 bytes should be sufficient for pageURL+path; and another 255 bytes for the query string parameter) 

  1. capture page URL and path in eVarXwindow.location.hostname+window.location.pathname (reference)
  2. the query string parameters in say 

You can then use the combination of eVarX and eVarY through data feeds/warehouse to meet your use case. Otherwise, there is not out of the box solution to capture more than 255 bytes under any dimension.


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