Hey Guys,
Need your advice on how we can do the tracking in adobe analytics for the offline campaign. For e.g. we have cycling event coming in France how can we track those users who see our Campany logo and searched online and landed on our site.
Thank you
If they just see your logo and then search and land on your site, that will be tough. You could for example, look at lift in metrics like page views or orders from France. But if it's an internationally broadcast event and your logo will be seen everywhere, that would be nearly impossible.
One thing you could do is create a short vanity url, like yoursite.com/tour. You would then use this short url in your offline marketing activities. The vanity url would redirect to some event-specific landing page, with a campaign code identifying the source of traffic as the vanity url.
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