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January 9, 2024
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Time Spent per Visit Calculation

  • January 9, 2024
  • 3 replies
  • 1102 views

Hi!

I know Time Spent per Visit is calculated as Total Seconds Spent / (Visits - Bounces). However, my understanding is that end time stamps don't fire for any exits, not just bounces.

Why wouldn't the calculation be Total Seconds Spent / (Visits - Exits)?

It's been super difficult to find information about time metrics, so any and all help is appreciated!

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Best answer by Jennifer_Dungan

I believe the "Visits minus Bounces" just means that single hit visits aren't included in the metric (which they can't be, because a bounce has no "total second spent" to begin with.

 

Think about it this way:

Visit 1

  • Page A
  • Page B
  • Page C
  • (total time = 3:04)


Visit 2

  • Page A (bounce)
  • (total time = non-existant)

 

The average time, based on these two visits should be 3:04... the total time from Visit 1 / "1 Visit" (i.e. exclude the visit with no time).

 

If they didn't subtract Visit 2 (the bounced visit), then your average time would end up being 1:52 (3:04/2 visits) which wouldn't be correct at all.

 

 

I think this is just an overly complicated way of saying that that Average Time Spent doesn't included "bounced visits".

3 replies

Josh Stephens
Community Advisor
Community Advisor
January 9, 2024

I've often found time-metrics to be a bit confusing or unreliable.  Here's a link to some documentation, but I wouldn't take it as gospel.

https://experienceleague.adobe.com/docs/analytics/components/dimensions/time-spent-per-visit.html?lang=en

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
January 9, 2024

I believe the "Visits minus Bounces" just means that single hit visits aren't included in the metric (which they can't be, because a bounce has no "total second spent" to begin with.

 

Think about it this way:

Visit 1

  • Page A
  • Page B
  • Page C
  • (total time = 3:04)


Visit 2

  • Page A (bounce)
  • (total time = non-existant)

 

The average time, based on these two visits should be 3:04... the total time from Visit 1 / "1 Visit" (i.e. exclude the visit with no time).

 

If they didn't subtract Visit 2 (the bounced visit), then your average time would end up being 1:52 (3:04/2 visits) which wouldn't be correct at all.

 

 

I think this is just an overly complicated way of saying that that Average Time Spent doesn't included "bounced visits".

leocwlau
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 10, 2024

For not using Exist, because all visits will exist at the end. If you pull a simple daily number of visits and exits (same for entries), they are the same.

The exits and entries are used with other dimensions to tell which element in the dimension contributes to an entry or exit, but not for an aggregated total.