The same CIDs are sometimes being classified incorrectly | Community
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Level 2
November 24, 2023
Question

The same CIDs are sometimes being classified incorrectly

  • November 24, 2023
  • 1 reply
  • 3155 views

we have set up our CIDs so that if it starts with “cpc” or “ppc” it will be classified as paid search as below

 

 

This works well for most campaigns. However some campaigns starting with cpc get classified as other campaigns. Any ideas why?

 

thanks

aaron

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1 reply

abhinavbalooni
Community Advisor
Community Advisor
November 24, 2023

Hi @azmeister3000 

Since marketing channel rules follow a waterfall model, is there any possibility of a rule higher up satisfying the criteria for these campaigns before they even get to the above rule you've put in?

 

May be a higher rule is interfering with the classification here.

 

Regards,

Abhinav

Level 2
November 24, 2023

I don’t believe so. Other Campaigns, which is where some CIDs containing “cpc” end up, is much lower down the list 

Level 2
November 26, 2023

It still depends on how long the attribution is set for.... and what time frame you are looking at....  If you are set for 30 day expiry, then looking at this or last month on your reports, you should be fine as the windows would have cleared already... but if you are looking at the last year, then yeah, you can end up with some odd mis-matches when rules were modified.

 

As for breaking down your Marketing Channels by Referring Domain, remember that those have different attributions... Marketing Channel is likely to be 30 days (but you may have changed this in your settings), but Referral Domain is definitely Visit level attribution.

 

 

But, if you use the Marketing Channel Instances metric, this should only be when a marketing channel value was set, and then your Referring Domain should also be the one as recorded when the channel was set. Basically this should compensate for the attribution mis-match, because you are no longer looking at 30 (or custom) days against all visits, but looking specifically at visits where the channel was set.


could you share the basic dimension / metric structure to look at that?