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September 26, 2022
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the logic of ECID generation

  • September 26, 2022
  • 1 reply
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Hello!

 

I am very curious about the generation logic of ECID. According to the official document: In the context of Identity Service, ECID is used as the primary ID for devices and as a base node for identity graphs. I found that there are multiple ecid for the same cookie, so what factors are involved in judging the uniqueness of the ecid? If possible, please provide examples.

 

Thanks,

Gwen

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Best answer by Jennifer_Dungan

Ok, I think I am going to need some more information... what is cookie (id:451-VAW-614&token:_mch-ssga.com-1586790412737-50592)?

 

Is that a cookie that your system is setting?

 

Depending on your implementation, users could get an initial ECID on your website, and a second one on your apps... if you install the extension to pass the App's ECID to the website (when opening the website from the app), or appending the ECID from one site to another site in a multi-site organization... a user can be moved from one ECID to another in an effort to stitch them together. While Adobe does it's best to properly identify users and set the same ECID to a user, the way in which people use and interact with sites and browsers, and as more and more privacy concerns are raised around cookie usage, passing ECIDs between different instances are used to help improve tracking, but this can result in users having their ECIDs updated/changed... which might be what you are seeing.

 

Here are some resources I found around ECID:

https://experienceleague.adobe.com/docs/core-services/interface/administration/ec-cookies/cookies-mc.html?lang=en

 

https://experienceleague.adobe.com/docs/id-service/using/home.html?lang=en

 

Maybe this will help you out.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 26, 2022

Can you provide more information about what you mean by "multiple ecid for the same cookie"?

 

In the Cookie, there is only one ECID, but there are some supplemental information that is part of the cookie.. I don't know if these values are all fully documented, but I am thinking you are trying to understand all the data that is part of the cookie?

September 27, 2022

so your mean only one ECID for one cookie correct? The situation I found: e.g. cookie (id:451-VAW-614&token:_mch-ssga.com-1586790412737-50592), I found two corresponding ecids in the database. Is it unnormal? That's why I want to figure out what factors are involved in judging the uniqueness of the ECID.

If I can understand the factor, it can better facilitate my follow-up work.

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
September 27, 2022

Ok, I think I am going to need some more information... what is cookie (id:451-VAW-614&token:_mch-ssga.com-1586790412737-50592)?

 

Is that a cookie that your system is setting?

 

Depending on your implementation, users could get an initial ECID on your website, and a second one on your apps... if you install the extension to pass the App's ECID to the website (when opening the website from the app), or appending the ECID from one site to another site in a multi-site organization... a user can be moved from one ECID to another in an effort to stitch them together. While Adobe does it's best to properly identify users and set the same ECID to a user, the way in which people use and interact with sites and browsers, and as more and more privacy concerns are raised around cookie usage, passing ECIDs between different instances are used to help improve tracking, but this can result in users having their ECIDs updated/changed... which might be what you are seeing.

 

Here are some resources I found around ECID:

https://experienceleague.adobe.com/docs/core-services/interface/administration/ec-cookies/cookies-mc.html?lang=en

 

https://experienceleague.adobe.com/docs/id-service/using/home.html?lang=en

 

Maybe this will help you out.