Target Activity - Metrics still firing in adobe reporting, even though the event is turned off. | Community
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Nikester
Level 2
April 26, 2024
Question

Target Activity - Metrics still firing in adobe reporting, even though the event is turned off.

  • April 26, 2024
  • 1 reply
  • 1266 views

Hello!

 

My team launched a new adobe target activity that happened from 4/11 - 4/17. I'm able to see the "Target Activity" and "Experience" show up in dashboards, and when I pull in the "Activity Impressions" metric I can see impressions during that time period.

 

However, when I use other metrics, that don't look to be built for the adobe target experiences, I'm seeing they are still showing up on days after the target activity was turned off (e.g. 4/18 and later).

Does anyone know why this is happening and a workaround? I'd like to include other metrics, in this example I have an "ID Count" which counts the distinct number of IDs.

Thanks so much!

 

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1 reply

Damonwhall
Adobe Employee
DamonwhallAdobe Employee
Adobe Employee
April 26, 2024

Hello @nikester , 

 

There are some metrics that persist because of the nature of "hit, visit, and visitor" based persistence.  

"Target Activity Impressions" is a very hit based metric and will only endure as long as the activity is actually visually displaying to the visitor.  

 

"Visit" and "Visitor" metrics will persist longer because this is based off the user ECID.  Think of it as the visitor is defined as an audience that qualified for this activity at one point in their past.

 

As long as they do not clear their cookies and the ECID that is associated with the activity still is applied to said visitor, they will continue to show attribution for that activity.  

 

See the below image: 

    N
    NikesterAuthor
    Level 2
    April 26, 2024

    Hi @damonwhall 

    Thank you for that explanation! That is helpful to understand that the other metric continued because it is likely at that Visit/Visitor level.

    Do you know if there is a way to get around this in a report? 

     

    I played around with filtering my Visit/Visitor based metric, "ID Count", by a hit level segments (e.g. hit level where "Target Activity > Experience = Experience Tag") but that didn't seem to solve the issue.

     

    Thanks so much!

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    April 26, 2024

    I don't have Target myself, and @damonwhall may have another solution, but my first instinct would be to create a segment on the panel that only returns data if there was any "Activity Impressions" on the Visit...  that should prevent the ID Count from persisting beyond when the test was active? Or if you know specifically when the test ran, just lock the panel date to that time frame?

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