Survey based audience segment in analytics

Forum|Forum|1 year ago
July 24, 2024
2 replies
2473 views

Is it possible to create an audience/segment in analytics based on the survey filled?

Use case: We send emails to our customers to fill out the surveys. Is there a way we can fetch that audience in analytics, those who have filled out the survey? My major motivation is to do personalization via Target and think if we can fetch that in the analytics segment and can be passed to Target to use as an audience.

is this is something Adobe Analytics can help us in achieve?

Analytics

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Jennifer_Dungan

Community Advisor and Adobe Champion

Without knowing the exact setup and what you have access to, we can't say for sure..

I assume that the customers all have a unique id in the system you are using to send out the emails (hopefully not just an email address)? If you can pass the ID as a query string parameter (and maybe other campaign data to indicate more information about the audience, etc) you should be able to use that to identify users (keep in mind that opt-outs or active blocking of analytics could mean that you can't track 100% of your users).

You should then be able to create an audience around that that you can use in Target.

bjoern__koth

Community Advisor and Adobe Champion

Yeah I would also go that way. Add a campaign ID that your analytics solution is picking up either through processing rules or explicitly set through tag management (e.g., Launch/Tags).

Typically, I would also add a specific generic success event for any kind of survey completions. Makes it easy to break down by tracking code

Cheers from Switzerland!

JyotiSharmaV

Author

Community Advisor

Yes, I had mentioned PostMessage as the first option... the problem with that can be convincing your DevOPs team to allow the cross site / cross domain communication... mine wouldn't allow it... so I couldn't use that method for any of our previous iFramed solutions....

Why can't the direct call via launch be established? if at the backend IT set up the callback functions and captures the iframe activity that way we can get hit at analytics for event trigger etc

pradnya_balvir

Community Advisor

Hi @jyotisharmav ,

You can define UTM parameters for your email survey campaign and you can capture that values in Adobe analytics.

In target you can define your audience using query string contain option and create your audiences as per requirement and add personalization.

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