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February 10, 2021
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Success Event and Referrer

  • February 10, 2021
  • 1 reply
  • 833 views

Hi there, 

 

May I ask:

In Workspace, by default, breakdown a success event by referrer or referrer type, will it credit to the last referrer ONLY?

For example:

Visit 1: Search from Google > Landing to Page A > Page B > Register (Event)

Visit 2: Search from Google > Landing to Page A > Click a link from external Social Media > Landing to Page B > Page C > Register (Event)

Visit 3: Search from Google > Page A > search from Yahoo > Page A > Register

 

Then, by default, if I break down Register Event by Referrer or Referrer Type, will I get:

Google: 1

Yahoo: 1

Social Media: 1

 

Referrer Type:

Organic Search: 2

Social Media: 1

 

Or Google will be credit 1 Register in Visit 1, AND will also be credit Register in Visit 2 and 3 by linear?

 

Thanks in advance.

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Best answer by khurshid

Search Engine defaults to Last Touch and expires after Visit. So, Google, Social Media and Yahoo, each will be attributed 1 Register event. 

1 reply

khurshid
Adobe Employee
khurshidAdobe EmployeeAccepted solution
Adobe Employee
February 15, 2021

Search Engine defaults to Last Touch and expires after Visit. So, Google, Social Media and Yahoo, each will be attributed 1 Register event.