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T
TeeGeeGee1
November 6, 2023
Question

Sequential Segmentation using Before/After criteria

  • November 6, 2023
  • 1 reply
  • 2191 views

Hello, 

 

I am trying to learn how to use sequential segmentation using the before/after sequence.

I built the following segment three different ways: 

VISIT

Page type  = Shopping Bag

then

Page type = Checkout 

then 

Order Exists 

 

I built one to include everyone, one with before sequence, one with after sequence yet all three segments are returning with the same amount of visits. Does anyone know what I may have done wrong?

 

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 6, 2023

If you are looking at the "Visits" metric, they should be the same number.

 

So let's look at an example:

 

  • Page A
  • Page B
  • Shopping Bag Page
  • Checkout Page
    • Order Exists
  • Page C
  • Page D

 

The Bold is your segment logic.

 

When you are looking at "Visits" any visits that include this sequence will be returned.. that doesn't change with the everyone, only before, or only after options.... 

 

Note that "only before sequence" is the pages before and including the sequence; and the "only after sequence" is the pages after and including the sequence.

 

 

When the "Include Everyone" (Default) behaviour is used, all the hits in that segment will be returned. (Page A - Page D)

 

When the "Only Before Sequence" is used, only the hits up to the Order are included (Page A - Order)

 

When the "Only After Sequence" is used, only the hits starting from the sequence and up to the end of the visit are included (Shopping Bag Page - Page D)

    T
    TeeGeeGee1Author
    November 17, 2023

    Thank you! 

    This makes sense to me but why am I still seeing the same amount at the visitor level? This contains page views on a multi-visit level so wouldn't it be different for sequential segmentation?

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    November 17, 2023

    All the Visitors with that sequence would still have those sequences at the visit level... 

     

    In theory the Visitors scope could be higher.. for example:

     

    Shopping Bag Page in Visit 1

    Checkout / Order in Visit 2

     

     

    But given this very specific flow, and I assume you must hit the Shopping Bag to initiate checkout, the likelihood of this sequence being split over multiple visits is slim...

     

    You would see more differences in a generic sequence like:

     

    Category A

    then

    Category B

    then

    Category C

     

     

    Where it's easy to visit different categories over multiple visits, which you would then see quite a difference between a Visit Scope Segment vs a Visitor Scope Segment.

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