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TeeGeeGee1
November 6, 2023
Question

Sequential Segmentation using Before/After criteria

  • November 6, 2023
  • 1 reply
  • 2195 views

Hello, 

 

I am trying to learn how to use sequential segmentation using the before/after sequence.

I built the following segment three different ways: 

VISIT

Page type  = Shopping Bag

then

Page type = Checkout 

then 

Order Exists 

 

I built one to include everyone, one with before sequence, one with after sequence yet all three segments are returning with the same amount of visits. Does anyone know what I may have done wrong?

 

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 6, 2023

If you are looking at the "Visits" metric, they should be the same number.

 

So let's look at an example:

 

  • Page A
  • Page B
  • Shopping Bag Page
  • Checkout Page
    • Order Exists
  • Page C
  • Page D

 

The Bold is your segment logic.

 

When you are looking at "Visits" any visits that include this sequence will be returned.. that doesn't change with the everyone, only before, or only after options.... 

 

Note that "only before sequence" is the pages before and including the sequence; and the "only after sequence" is the pages after and including the sequence.

 

 

When the "Include Everyone" (Default) behaviour is used, all the hits in that segment will be returned. (Page A - Page D)

 

When the "Only Before Sequence" is used, only the hits up to the Order are included (Page A - Order)

 

When the "Only After Sequence" is used, only the hits starting from the sequence and up to the end of the visit are included (Shopping Bag Page - Page D)

    RobertBlakeley
    Community Advisor
    RobertBlakeleyCommunity Advisor
    Community Advisor
    November 7, 2023

    Well that is clear and answers a different question I had about what is included in after sequences. Thanks.

      RobertBlakeley
      Community Advisor
      RobertBlakeleyCommunity Advisor
      Community Advisor
      November 10, 2023

      Logged in 2017 (probably so old you couldn't find it!!)😄

      Segment Builder: Improve Before/After sequence opt... - Adobe Experience League Community - 331685

      Feel free to add your votes!🙂


      I spoke to Adobe Product and Experience League folks yesterday at the Adobe NY conference. Here is my takeaway:

      • Product recalled looking at this idea way back when but were not remembering the details on the fly.
      • Ideas are surfaced to Product by Experience League monitors based on a level of activity for that idea. e.g., lots of discussion or enough likes.
      • Practically, ideas effectively age out in a months time frame, not years. Our likes on a 2017 idea probably wont do anything.
      • They suggested reposting the idea to resurface it and to see if it gets traction from users.

      @jennifer_dungan @andrew_wathen_ 

       

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