Sequential Segmentation using Before/After criteria

Question

Hello,

I am trying to learn how to use sequential segmentation using the before/after sequence.

I built the following segment three different ways:

VISIT

Page type = Shopping Bag

then

Page type = Checkout

then

Order Exists

I built one to include everyone, one with before sequence, one with after sequence yet all three segments are returning with the same amount of visits. Does anyone know what I may have done wrong?

Jennifer_Dungan · Answer

If you are looking at the "Visits" metric, they should be the same number.

So let's look at an example:

Page A
Page B
Shopping Bag Page
Checkout Page
- Order Exists
Page C
Page D

The Bold is your segment logic.

When you are looking at "Visits" any visits that include this sequence will be returned.. that doesn't change with the everyone, only before, or only after options....

Note that "only before sequence" is the pages before and including the sequence; and the "only after sequence" is the pages after and including the sequence.

When the "Include Everyone" (Default) behaviour is used, all the hits in that segment will be returned. (Page A - Page D)

When the "Only Before Sequence" is used, only the hits up to the Order are included (Page A - Order)

When the "Only After Sequence" is used, only the hits starting from the sequence and up to the end of the visit are included (Shopping Bag Page - Page D)

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded