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vickyg28253246
vickyg28253246
Level 3
January 23, 2019
Solved

Segment or calculated metric matching one eVar value to another

  • January 23, 2019
  • 15 replies
  • 7943 views

Scenario: eVar1 captures the Search Term, eVar2 captures the Product name displayed following the search.

How can we identify the Products displayed where they the Product Name matched the preceding Search Term?

But in general - for segments or calculated metrics the available functions all relate to static values. Is it possible to compare the eVars?

Thank you

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Best answer by Andrey_Osadchuk

Now it's clearer. If this seems to be an important scenario for your team, you may want to consider the implementation enhancement by enriching the online data with offline data (read about data sources and transaction ID). As an outcome, you will be able to run a report in AA that will show you online and offline orders. Together with the segment (those who viewed a product but did not purchase) this should help recognise if significant amount of orders followed onsite search happen offline.

Does it help?

15 replies

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vickyg28253246
vickyg28253246Author
Level 3
January 24, 2019

That's it for now, validating a hypothesis.

Andrey_Osadchuk
Andrey_Osadchuk
Level 10
January 24, 2019

Sorry, it does not explain the scenario. What hypothesis do you consider?

    vickyg28253246
    vickyg28253246Author
    Level 3
    January 24, 2019

    Whether there is a significant number of visitors who use the site to view the product then place their orders offline. If yes, cluster by visitors and/or by products to see the patterns, re-evaluate internal processes.

    Andrey_Osadchuk
    Andrey_OsadchukAccepted solution
    Level 10
    January 24, 2019

    Now it's clearer. If this seems to be an important scenario for your team, you may want to consider the implementation enhancement by enriching the online data with offline data (read about data sources and transaction ID). As an outcome, you will be able to run a report in AA that will show you online and offline orders. Together with the segment (those who viewed a product but did not purchase) this should help recognise if significant amount of orders followed onsite search happen offline.

    Does it help?

      vickyg28253246
      vickyg28253246Author
      Level 3
      January 24, 2019

      Thanks Andrey, it would seem you were right the first time - there is no solution for my specific request.

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