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alev1
alev1
Level 4
October 16, 2015
Solved

Segment of organic traffic only

  • October 16, 2015
  • 7 replies
  • 6128 views

Hi,

if I want to see only those users that found their way to our site only through organic traffic, I have to be aware that some users enter directly our site but then during their visit use a search engine for navigation. If such a user leaves the site during his visit and returns via search engine, he is also counted as organic traffic, right? How do I get then the real original organic traffic users and not only those who used search engine for navigation?

 

(I am using reports & analytics only)

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Best answer by TanmayMathur

Hi, 

You could look into the Original Referring Domains report under Traffic Sources. I think this will give the information that you seek. This is the documentation on it - https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_original_ref_domains.html

Do let me know if it helps.

Regards,

TM

7 replies

TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
October 16, 2015

Hi, 

Thanks for reaching out. 

Could you give me some additional information about the sources of traffic you have on your site. Do you have Paid search visitors as well ?

Regards,

TM

alev1
alev1Author
Level 4
October 16, 2015

Yes we have that as well. Each user who comes in through paid search gets a specific tracker identification number with which we can isolate them from the rest. So yes, we have both, affiliate and organic traffic.

TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
October 16, 2015

Thanks for sharing the Information. 

One thing you can do is setup paid search detection. The documentation on it is given here - https://marketing.adobe.com/resources/help/en_US/reference/paid_search_detection.html. There is no natural search detection in Analytics. After you set up Paid Search Detection, the system knows that if a search referrer was not a paid search referrer, it must be a natural search referrer. For a natural search, the destination URL does not match the existing paid search detection rule for that search engine. 

Also, you could look into setting up marketing channel processing rules. Some examples of these are given here - https://marketing.adobe.com/resources/help/en_US/mchannel/c_faq.html

I hope you will be able to take an informed decision based on which option fits better with your requirements.

Regards,

TM

    alev1
    alev1Author
    Level 4
    October 16, 2015

    Actually, paid search detection is already implemented and works fine.

    Bot how can I get the original organic traffic only as mentioned in my entry question?

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe EmployeeAccepted solution
    Adobe Employee
    October 16, 2015

    Hi, 

    You could look into the Original Referring Domains report under Traffic Sources. I think this will give the information that you seek. This is the documentation on it - https://marketing.adobe.com/resources/help/en_US/dsc/c_reports_original_ref_domains.html

    Do let me know if it helps.

    Regards,

    TM

    alev1
    alev1Author
    Level 4
    October 16, 2015

    I'm not sure how that could help. This reprot shows me the various sources of the traffic, among others search engines too. Butit doesn't distinguish between organic/paid search traffic.

    TanmayMathur
    Adobe Employee
    TanmayMathurAdobe Employee
    Adobe Employee
    October 16, 2015

    Hi, 

    Yes it does not distinguish right away. As I said, there is no natural search detection in analytics. So what you can do is include only your non-paid referrers in the Original Referring Domains report and that is your original organic traffic. This you would have to pick out manually I am afraid.

    Regards,

    TM

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