Segment for Frequently viewed together add to cart

Question

Hi,

I am working on defining a segment for measuring add-to-cart clicks within the Frequently Viewed Together category across all strategic supplier Product Detail Pages

Greatly appreciate any suggestions

Thanks

Ramya

Jennifer_Dungan · Accepted Answer

its not in evar. I was trying to see if I could create a sequential segment with products urls and cart additions

Sequential segments can be tricky to get exactly what you want... If you don't already have specific tracking in place, we would really need to understand the flows of your website to really dig into this...

Like how far apart do you need to look from "click on frequently viewed together" container until an "add to cart occurs"

Let's say for instance this flow:

Product A
Add to Cart
Product B
- Container for "frequently viewed together"
Click on the Container to load Product C
Add to Cart
- (This should track the correlation)
Product D
Add to Cart
- (this could also track the correlation even though it wasn't from your container)
Product E
Product F
- (this could also track the correlation even though it wasn't from your container)

^ All the "Add to Cart" after the click on the "frequently viewed together" would be tracked incorrectly without specific rules... but those rules are simple, generally something like "within X hits" or "within Y page views"... but what should that boundary be? What other hits are occurring on your site?

The easier really would be to have actual tracking set up so that you don't have to create such a complex segment...

MandyGeorge · Answer

Hi @ramya_sr ,There isn't much to go on in your description, but here's some general information.When you build out the segment, whether it ends up being at a hit/visit/visitor level, you want to make sure that you "add to cart" event and your "frequently viewed together" category are in the same hit level container. If you want to get results from just that hit, make it a hit level container.If you are going to want to see the rest of the visit, make it a visit level segment, and put a hit level container inside it. That will show you everything from the visit where that hit happened. So depending on what you're trying to get at, you might want to make it a sequential segment with other conditions. (Same idea with visitor level segment). You can also use that segment in a calculated metric. If you have a hit where add to cart and frequently viewed together happens, you can divide that by all cart additions to find out what % are coming from frequently viewed together.

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