Segment Creation

Question

Hi,
 
I have following few metrics that I need to create since Adobe Analytics don't have them, but I'm unsure about what would be the correct components to be used. Did some research but couldn't find much (Since these are metrics easily available on GA). Would need some guidance.
 
# New User: People who visit the website for the first time within a specific time frame

# Active Users: Users who access the website at least once in the last 12 months

# Low Users: Users who access the website 1-5 times in the last 12 months

# Engaged Users:  Users who access the website only 6-10 times in the last 12 months

# Advanced Users: Users who access the website more then 10 times a year in the last 12 months

Thanks!

yuhuisg · Accepted Answer

# New User: People who visit the website for the first time within a specific time frame

A segment might help:

Visitor-scoped

Visit Number equals 1

then run your report over the required date range.

# Active Users: Users who access the website at least once in the last 12 months

A segment might help:

Visitor-scoped:

Visit exists

then run your report over a 12-month date range.

# Low Users: Users who access the website 1-5 times in the last 12 months

A segment might help:

Visitor-scoped:

Visits is less than or equal to 5

then run your report over a 12-month date range.

# Engaged Users: Users who access the website only 6-10 times in the last 12 months

A segment might help:

Visitor-scoped:

Visits is greater than or equal to 6

AND

Visits is less than or equal to 10

then run your report over a 12-month date range.

# Advanced Users: Users who access the website more then 10 times a year in the last 12 months

A segment might help:

Visitor-scoped:

Visits is greater than or equal to 10

then run your report over a 12-month date range.

Pablo_Childe · Answer

So Adobe Analytics has 2 types of reports depending on your setup may cover these:

New vs Returning visitors.

Return frequency. (has a bunch of tiers under it)

Both of these can then be correlated by Unique visitor to get as close a possible to the various user tiers you are after create a segment for example...

GLTU

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