Segment Comparison(Hit VS Visit VS Visitor)

Forum|Forum|7 years ago
November 14, 2018
10 replies
13520 views

Hello

I recently started studying Adobe Analytics.

But I have not understood idea of segmentation correctly.

I have made some documents for my deep understanding of Hit vs Visit vs Visitor.

Could someone let me know if my understanding is correct or not. (Especially visitor case of following)

Analytics

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Best answer by Urs_Boller

hi kodaio44098824

visitor segment: yes, if visit 1 or visit 3 mathces the criteria, visit 2 will be included in visitor segment.

results:

you are looking at revenue. did you check for missing data? it might be possible to have the same revenue on all segments, if no visitor had the pattern you mentioned in the example in the selected time range!

I would check for other metrics such as "page views" and "visits" and check for difference.

Urs_Boller

Community Advisor

Hi kodaio44098824

Since already explained in the other forum question I will not go into details about hit vs. visit (they should be clear by now due to the discussion in the other thread)

visitor segment

according to your scenario all visits of the user are included in the segment, as soon as any visit matches the criteria. that means, in the visitor example you would see all visits.

let me know if you have any more questions

Urs_Boller

Community Advisor

for all others reading the question, the other forum thread mentioned above can be found here:

Is my understanding of hit container in segment correct?

K

kodaio44098824Author

Level 2

Thank you for the answer.

So my visitor case is correct due to following reason?

Since Visit 1 and Visit 2 matches criteria,visit 2 is included even though Visit 2 match criteria.

K

kodaio44098824Author

Level 2

If my understanding correct,

I think that revenue should not be same unlike following result.

Why does it happen?

Urs_Boller

Accepted solution

Community Advisor

hi kodaio44098824

visitor segment: yes, if visit 1 or visit 3 mathces the criteria, visit 2 will be included in visitor segment.

results:

you are looking at revenue. did you check for missing data? it might be possible to have the same revenue on all segments, if no visitor had the pattern you mentioned in the example in the selected time range!

I would check for other metrics such as "page views" and "visits" and check for difference.