Safari ITP 2.3 - CNAME Benefits | Community
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jantzen_b
Adobe Employee
Adobe Employee
March 10, 2021
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Safari ITP 2.3 - CNAME Benefits

  • March 10, 2021
  • 1 reply
  • 1166 views

It seems like using CNAME workaround or using a non-CNAME ECID service implementation both result in a 7 day cookie expiry. Is there any benefit to setting up CNAME workaround today? Is it the Product team recommendation to still do so?

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Best answer by jantzen_b

There are other benefits to setting up a CNAME for ECID tracking, though you’re correct – it will still result in a 7-day cookie expiration. The other benefit to consider is ad blocking. There may be some ad blockers out there that are blocking calls to Adobe data centers, but aren’t blocking the CNAME first party customer domain.

1 reply

jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAuthorAccepted solution
Adobe Employee
March 10, 2021

There are other benefits to setting up a CNAME for ECID tracking, though you’re correct – it will still result in a 7-day cookie expiration. The other benefit to consider is ad blocking. There may be some ad blockers out there that are blocking calls to Adobe data centers, but aren’t blocking the CNAME first party customer domain.