Revisit User behavior from the campaign (Tracking Code) | Community
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Adobe Employee
UnjiBaAdobe Employee
Adobe Employee
September 7, 2021
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Revisit User behavior from the campaign (Tracking Code)

  • September 7, 2021
  • 2 replies
  • 1817 views

Hello, Community

 

There are two conditions I would like to capture from Adobe Analytics.

 

1. How many visitors have "re-visited" the site after coming into the site via Tracking Code A

2. How many orders were made in those "revisited" visits?

 

So I made a segment to capture the "re-visitors" of the tracking code A. Does my segment capture the data that fit in the condition #1? 

 

 

For the condition #2, I think I should apply "After Sequence" condition only to capture the actions made after the sequence (revisit). Would this work?

 

Thank you so much in advance!!

 

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Best answer by VaniBhemarasetty

@unjiba Hi 

 

1. For your first use case you can create a segment like this 

Basically, based on the use case you are looking for all the visitors who have revisited the website, that means visits >1 and through a specific tracking code.

 

while in your screen shot, visit exits will take into count the new visits as well and you are looking at visit level but not at visitor level.

 

2.Since you are looking for those revisited visitors who have placed orders , you can use just use this segment and over the Orders metric to get the orders placed by the return visitors from a specific tracking code value 

 

Hope this helps

2 replies

VaniBhemarasetty
Adobe Employee
VaniBhemarasettyAdobe EmployeeAccepted solution
Adobe Employee
September 7, 2021

@unjiba Hi 

 

1. For your first use case you can create a segment like this 

Basically, based on the use case you are looking for all the visitors who have revisited the website, that means visits >1 and through a specific tracking code.

 

while in your screen shot, visit exits will take into count the new visits as well and you are looking at visit level but not at visitor level.

 

2.Since you are looking for those revisited visitors who have placed orders , you can use just use this segment and over the Orders metric to get the orders placed by the return visitors from a specific tracking code value 

 

Hope this helps

    U
    Adobe Employee
    UnjiBaAdobe EmployeeAuthor
    Adobe Employee
    September 7, 2021

    Thanks @vanibhemarasetty 

     

    I'd like to create a segment which qualifies

    1) User should have entered the site via tracking code a

    2) And then user revised the site (from any traffic sources)

     

    So basically I want to know how many people have revisited the site after they previously came from the tracking code a

     

    If I use the segment you created, wouldn't it capture the users who revisited the site only from tracking code a?

     

    Thank you!

     

     

    VaniBhemarasetty
    Adobe Employee
    VaniBhemarasettyAdobe Employee
    Adobe Employee
    September 7, 2021

    @unjiba In that case, you can edit the segment in this way, 

     

    You can apply this to reporting in workspace on a traffic related dimensions, you would give all the other traffic sources as well, the visitors have visited later on. 

     

    You can read more about the containers here in https://experienceleague.adobe.com/docs/analytics/components/segmentation/seg-overview.html?lang=en\

    and sequential segmentation here

    https://experienceleague.adobe.com/docs/analytics/components/segmentation/segmentation-workflow/seg-sequential-build.html?lang=en

     

    I would suggest to create the segment and apply the segment on your reports to understand this better

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 8, 2021

    Dear unba2020,

    There are few ways how we can do this, but I would go based on the below.

    One segment for both the scenarios. Just use the metrics 'Visits' to understand the traffic and 'Orders' to understand the conversion.

    However, the Tracking Code visit is not the first visit and can be anything. Also, the visits or order is not only be the immediate visit after the tracking code but all the visits made after the tracking code.

    Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics 

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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