Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Require steps on the AdWords side to get Advertising Analytics setup

Avatar

Level 2

Hi All - I want to setup "manual tracking" method but do not know where the "s_kwcid=AL!xxxxx!3!{creative}!{matchtype}!{placement}!{network}!{product_partition_id}!{keyword}" code needs to be placed in the Google AdWords side. Sorry, I need this for my SEM team as I do not use AdWords and don't know the interface.

1 Accepted Solution

Avatar

Correct answer by
Community Advisor

You need to add the "s_kwcid" string as an "URL parameter" in the google ads account. this can be done either at an account or campaign level (don't go for the single level...)

here is a link, but I hope your SEM team knows where the field is and how to use it.

maybe a helpful link: https://support.google.com/google-ads/answer/6277564?hl=en

View solution in original post

0 Replies

Avatar

Correct answer by
Community Advisor

You need to add the "s_kwcid" string as an "URL parameter" in the google ads account. this can be done either at an account or campaign level (don't go for the single level...)

here is a link, but I hope your SEM team knows where the field is and how to use it.

maybe a helpful link: https://support.google.com/google-ads/answer/6277564?hl=en

Avatar

Level 2

Thanks! I'm having the SEM team look into this now.