Replacing Mobile Services features with Appsflyer

[JanJav]

Hello,

in our company, we are currently dealing with the issue of the sunset of the Adobe Mobile Services which shall also mark the end of all our acquisition and marketing mobile links created via the interface. I have read the brief pdf document regarding the sunset where the Appsflyer Adobe partner is mentioned as a replacement. We would like to keep all our links in place - we are using almost exclusively the Universal Links and App Links. The problem is that we are very much lacking details about this transition - most importantly how does the integration with Adobe work.

We would like to continue to use the Universal Links and App Links both for our acquisition campaigns and promotions using different marketing channels (internal campaigns, e-mails, paid search, .. you name it) whilst having the ability to report on the metrics and the campaigns in Adobe for the most part. 

Does this simply involve installing the SDK and an extension? Is the configuration in Adobe still based on the Processing Rules?

Any information would be much appreciated,

Jan

[VaniBhemarasetty · Accepted solution]

@JanJav You can use V5 SDK still and do acquisition tracking in mobile apps

Here is the documentation on the same

https://experienceleague.adobe.com/docs/mobile-services/android/acquisition-android/acquisition.html...

[JanJav]

Hi, thank you very much for your reply. That seems pretty clear for Android and Google Play Store. But does it also work for iOS and App Store?

The documentation here https://experienceleague.adobe.com/docs/mobile-services/ios/acquisition-ios/acquisition.html?lang=en specifically mentions the acquisition links created in Mobile Services.

Can this perhaps be solved with what is specified here https://experienceleague.adobe.com/docs/mobile-services/ios/acquisition-ios/c-acquisition-methods.ht... ?  However, it seems that this requires an appId identificator generated by the Mobile Services if I am not mistaken. 

[Jennifer_Dungan]

Processing Rules is still available... it's actually funny.. when we started our apps using SDK V5, we were told we couldn't use Mobile Services and had to use Processing Rules... only now, with all the people trying to transition I find out that almost 3 years later it was still around and being used 🙂

I've never used AppsFlyer, so I wish you the best of luck... I do know that we are tracking Universal Links, Push Notifications and Campaigns in our Mobile Apps... but we aren't using any fancy tools.

[JanJav]

Hi, thanks for our reply! I realized one can use the Universal Links tracking even without Mobile Services as the SDK can consume the query parameters appended to the link the same way as it would with normal deep links. However, what links created in Mobile Services offered was the automatic routing to the App Store if the user did not have the app. I guess that without Mobile Services this logic has to be somewhat custom implemented by us as this is not a functionality that the Universal Links feature contains implicitly.