Referrer TYPE = Social Networks | Traffic is very LOW. | Community
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prathap08
Level 4
October 1, 2020
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Referrer TYPE = Social Networks | Traffic is very LOW.

  • October 1, 2020
  • 1 reply
  • 1753 views

Hi,

 

We are getting very low social traffic referral for our website. i.e., 20K visits for example in Adobe Analytics. 100K in LinkedIN analytics tool.

 

We are doing linkedIn campaign in their respective analytics tools. When we tried to compare the ADOBE analytics traffic with linkedIn analytics data. LinkedIN analytics is HIGH.

 

Currently, I'm segmenting like this way > Referrer TYPE = Social Networks

 

Please let me know whether I'm missing out anything.

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Best answer by yuhuisg

I can't comment on Adobe's method of classifying referral traffic under "Social Network".

But if you are running a campaign in LinkedIn, then I think you should be using Campaign Tracking Codes with those links. You should then be able to report their performance with Marketing Channels.

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
October 2, 2020

I can't comment on Adobe's method of classifying referral traffic under "Social Network".

But if you are running a campaign in LinkedIn, then I think you should be using Campaign Tracking Codes with those links. You should then be able to report their performance with Marketing Channels.

    yuhuisg
    Community Advisor
    yuhuisgCommunity Advisor
    Community Advisor
    October 2, 2020
    @prathap08 that's what I meant by I can't comment on Adobe's method of classifying referral traffic. If you believe it's wrong, you should open a ticket with Client Care for them to resolve.
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