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pradeep_07
pradeep_07
Level 4
April 20, 2023
Solved

Referrer - Adobe Analytics

  • April 20, 2023
  • 6 replies
  • 11091 views

Hi ,

 

I am seeing around 10,000 visits with referrer called https://s0.2mdn.net/ . Can anyone help me with  what is this domain name ? and how its attributing to referrer dimension?

 

Thanks in Advance ,

 

Pradeep

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Best answer by Jennifer_Dungan

I believe that domain belongs to DoubleClick which is a Google owned Ad Server. 

 

Do you have IAB Bot Rules enabled on your suite?

 

Admin > Report Suites

(choose suit)

Edit Settings > General > Bot Rules

 

 

 

I would expect as a known Ad Server, it should be included in this list... we have DoubleClick, I see that domain as part of the DoubleClick resources, but I have no instances of it in my Referrers.....

6 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
April 20, 2023

I believe that domain belongs to DoubleClick which is a Google owned Ad Server. 

 

Do you have IAB Bot Rules enabled on your suite?

 

Admin > Report Suites

(choose suit)

Edit Settings > General > Bot Rules

 

 

 

I would expect as a known Ad Server, it should be included in this list... we have DoubleClick, I see that domain as part of the DoubleClick resources, but I have no instances of it in my Referrers.....

    Krishna_Musku
    Community Advisor
    Krishna_MuskuCommunity Advisor
    Community Advisor
    April 20, 2023

    It's from Doubleclick by Google

      pradeep_07
      pradeep_07Author
      Level 4
      April 28, 2023

      @jennifer_dungan @krishna_musku  - Is this valid referrer or should be added in the exclusion list ? Its hard to identify if its bot or actual traffic.

      Krishna_Musku
      Community Advisor
      Krishna_MuskuCommunity Advisor
      Community Advisor
      April 28, 2023

      http://2mdn.net is the name of a domain owned by google which is used for loading ad content for doubleclick. But, the URL you mentioned is s0.2mdn.net which in some blogs are reported the domain as associated with malware issues. Some are provided below:

       

      https://www.quora.com/What-is-2mdn-net-and-why-does-it-show-up-in-my-websites-referring-domains

      https://www.reddit.com/r/Malware_Domains/comments/oi689x/s02mdn_net/

       

        pradeep_07
        pradeep_07Author
        Level 4
        May 1, 2023

        Thanks @jennifer_dungan @krishna_musku  - I see many articles claiming that  s0.2mdn.net is adware which shows random add on end user screen. But I am not able to conclude that if this is really bot or human visits.

         

         

        @jennifer_dungan  - We have IAB rules enabled.

        Krishna_Musku
        Community Advisor
        Krishna_MuskuCommunity Advisor
        Community Advisor
        May 1, 2023

        Exactly, there are many articles claiming this URL as adware (I posted couple of articles above). As @jennifer_dungan mentioned, give it a try by clicking through your ads to test the DoubleClick referrer to see if it's real or adware.. And make a decision probably based on how much traffic you are getting from this referrer.

        pradeep_07
        pradeep_07Author
        Level 4
        May 2, 2023

        @krishna_musku  - Thanks ! I am getting 60% visits from this refferer . Need to excecute end to end testing.

        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe Champion
        Community Advisor and Adobe Champion
        May 2, 2023

        Ok, that is definitely problematic! Ads don't drive that much traffic to begin with (people rarely click on ads), and from one specific ad server... that is excessive....

         

        Unless for some reason your site is implemented with all links going through DoubleClick trackers... which would mean that all site navigation would go out of your site and back in... but that would be a very silly, very inefficient design 😛

          S
          sryan1
          October 16, 2023

          I have a similar situation (it's not 60% but still extremely high).  Can you explain your comment about "all links going through doubleclick trackers", please?  Basically, what is the scenario that would cause traffic from an ad server to become "External Referrer" despite the ads having campaign parameters.  Where does the redirect/drop of campaign code happen in your scenario due to the doubleclick trackers?

           

          Is it:

          • User clicks ad where doubleclick and Adobe campaign parameters exist
          • User comes to website with Doubleclick and Adobe Campaign parameters attached (adobe considers them "Display")
          • User makes a click on a link with doubleclick tracker --> Some sort of redirect happens, doubleclick attributes the click correctly but Adobe considers the user "External referrer" and notes the referrer as the ad server due to the dropped parameters in the "redirect"

           

          pradeep_07
          pradeep_07Author
          Level 4
          May 2, 2023

          @jennifer_dungan @krishna_musku  - I meant to say 60 percent of campaign traffic have refferer as https://s0.2mdn.net/  .

          Even in some scenarios am seeing the full URL of refferer such as https://s0.2mdn.net/sadbundle/. 

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