"unspecified value" for Mobile devices in Adobe analytics | Community
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jaishal
Level 4
April 2, 2025
Solved

"unspecified value" for Mobile devices in Adobe analytics

  • April 2, 2025
  • 1 reply
  • 767 views

Hey Everyone,

I am getting 10% of unique BAN's(Billing account number) as "unspecified" under device name(SDK) which is directly available from adobe mobile SDK. Please see attached screenshot.

 

1) Firstly, what do you mean by "Unspecified" under Device name?

2) Can user block Adobe from getting device information?

@jennifer_dungan 

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    Best answer by Deepika_S_V

     

    1. Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues.

    https://experienceleague.adobe.com/en/docs/analytics/technotes/unspecified

    2. Yes, users can block Adobe from collecting device information in several ways      

    •  Privacy Settings – Users can disable tracking 
    •  App Permissions – Some devices allow restricting data sharing.
    •  Ad Blockers / VPNs – These can block data collection.
    •  SDK Configuration – If not set up correctly, device info may not be collected.

    1 reply

    D
    Deepika_S_VAccepted solution
    Level 2
    April 3, 2025

     

    1. Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues.

    https://experienceleague.adobe.com/en/docs/analytics/technotes/unspecified

    2. Yes, users can block Adobe from collecting device information in several ways      

    •  Privacy Settings – Users can disable tracking 
    •  App Permissions – Some devices allow restricting data sharing.
    •  Ad Blockers / VPNs – These can block data collection.
    •  SDK Configuration – If not set up correctly, device info may not be collected.
      J
      jaishalAuthor
      Level 4
      April 3, 2025

      When you say "Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues". What could be the implementation issue in device information as it is directly captured by adobe mobile sdk. 

      What are the other scenarios under which data falls into "unspecified" for device information ?

       

      John_Man
      Community Advisor
      John_ManCommunity Advisor
      Community Advisor
      April 10, 2025

      But this is not an eVar which is set. This is like a out of the box dimension which is available from adobe itself right "Device Name (SDK)" . In such cases which visits would not capture device information?

       


      Hi @jaishal 

       

      Are you using the latest AEP Mobile SDK with Edge Network?

       

      We encountered something simialr where the iPhone13 ProMax is shown is Unspecified. It seems there is issue with the Datastream device mapping. But there is a workaround that can be done on the Adobe Launch level (if you are using the latest Mobile SDK). I can share more if this is the same issue as yours.

       

      Thanks,

      John

       

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