"unspecified value" for Mobile devices in Adobe analytics | Community
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jaishal
Level 4
April 2, 2025
Solved

"unspecified value" for Mobile devices in Adobe analytics

  • April 2, 2025
  • 1 reply
  • 750 views

Hey Everyone,

I am getting 10% of unique BAN's(Billing account number) as "unspecified" under device name(SDK) which is directly available from adobe mobile SDK. Please see attached screenshot.

 

1) Firstly, what do you mean by "Unspecified" under Device name?

2) Can user block Adobe from getting device information?

@jennifer_dungan 

    Best answer by Deepika_S_V

     

    1. Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues.

    https://experienceleague.adobe.com/en/docs/analytics/technotes/unspecified

    2. Yes, users can block Adobe from collecting device information in several ways      

    •  Privacy Settings – Users can disable tracking 
    •  App Permissions – Some devices allow restricting data sharing.
    •  Ad Blockers / VPNs – These can block data collection.
    •  SDK Configuration – If not set up correctly, device info may not be collected.

    1 reply

    D
    Deepika_S_VAccepted solution
    Level 2
    April 3, 2025

     

    1. Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues.

    https://experienceleague.adobe.com/en/docs/analytics/technotes/unspecified

    2. Yes, users can block Adobe from collecting device information in several ways      

    •  Privacy Settings – Users can disable tracking 
    •  App Permissions – Some devices allow restricting data sharing.
    •  Ad Blockers / VPNs – These can block data collection.
    •  SDK Configuration – If not set up correctly, device info may not be collected.
      J
      jaishalAuthor
      Level 4
      April 3, 2025

      When you say "Unspecified in Adobe Analytics means the information was not captured due to privacy settings or implementation issues". What could be the implementation issue in device information as it is directly captured by adobe mobile sdk. 

      What are the other scenarios under which data falls into "unspecified" for device information ?

       

      juliusonyancha
      juliusonyancha
      Level 4
      April 3, 2025

      Hi @jaishal  other scenarios:

      1) eVar is set to persist beyond a page view or hit, and the value you are tracking is not available before the expiry.

      2) eVar is only set to specific events, so any visit that doesn't trigger those events will be classed as unspecified.

       

      Instead of using a visit metric, it might be worth using the eVar instance metric to exclude any unspecified traffic.

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