"Unspecified" Values in report for ECID (Marketing Cloud Visitor ID)

[r4ut4t4]

Hi all, I need help with this issue that I am facing for my adobe analytics report.

Based on the screenshot attached, only ~30k ECIDs were captured in the report suite. 
For the ECID, I used an extension called Experience Cloud ID Service to capture these values. 
What does it mean when there are unspecified values in the report suite for ECID values? Could this be a configuration issue?


 

[PratheepArunRaj · Accepted solution]

Dear @r4ut4t4 ,

Often the main culprit would be the 'cookie domain'. Check whether the cookie domain value is set properly in Experience Cloud ID Service Extension with 'Opt-In' disabled (Are you using Opt-in functionality?).

Or, if possible, kindly share the public URL, we will validate and revert you.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

[r4ut4t4]

Hi Arun, 

The 'Opt-in' function is disabled. 
Currently, there is no variables declared under this extension set up. 
If I were to update with these values below, will the issue be resolved?

Also, do you know why the adobe analytics report is able to capture the ~30k ECIDs mentioned above? 

[PratheepArunRaj]

Are you dealing with multiple domains?

[Jennifer_Dungan]

Also, how are you collecting this value? The ECID isn't an out-of-the-box dimension... which means you are probably collecting this in a prop or eVar...

When you test your implementation, do you see that dimension being populated? Do you see the ECID being set on those tracking calls or are you getting fallback ids?

[PratheepArunRaj]

@Jennifer_Dungan @yuhuisg Didn't Adobe automatically populate the ECID in its recent update? I remember that I read it somewhere. Sorry, I was under that impression. GOSH!

[Jennifer_Dungan]

I've never seen that.. it's possible this is rolling out to a few clients at a time... but I have no such dimension available to me....

[yuhuisg]

I don't recall hearing about this either. My understanding is that ECID has always been a separate service by Adobe that works across all of its products to identify visitors in a common way, and individual products like AA would then have to "read" the ECID values themselves.

It'd be good if you can find that source article that talks about what you've mentioned.

[PratheepArunRaj]

@yuhuisg @Jennifer_Dungan ,

Not sure whether I overlooked something because I am trying to find some related links but had no luck.

[yuhuisg]

Instead of getting the ECID value from the extension, make use of Adobe Analytics' Dynamic Variables to get the value more reliably.

In the AA hits, the ECID value is tracked with the "mid" parameter. Assuming that eVar12 corresponds to your "Marketing Cloud Visitor ID" dimension, then you can set your eVar12's value to "D=mid". Then, when AA processes your hits, it will copy the ECID value to eVar12 automatically. And since AA's hits always have the "mid" parameter when ECID is implemented, then using "D=mid" is almost guaranteed to always set your eVar12 reliably.

[r4ut4t4]

Alright, thank you for the solution. I've made the changes on my end but I'm still getting unspecified values in my AA dashboard. What could be the reason for this?
Is it possible that if a user is using incognito mode, ECID will not be captured into AA and classify them as unspecified?

[PratheepArunRaj]

This should not be the case. Do you have a public URL for us to validate?

[Jennifer_Dungan]

No, I test in Incognito mode all the time, I always get an ECID.

As I mentioned before, you need to test your code.. Use the Adobe Cloud Debugger.... in the Analytics tab, when you are testing your site, do you see:

1. An Experience Cloud ID being set:
   
2. Do you see your custom dimension being set?  (D=mid)
   
   • my example is a prop, I set this on every page and action; if you are using an eVar:
     • what is the expiry?
     • Is that expiry sufficient?
     • Is there a chance that you may have actions fire before the page view, meaning there is no value set in your dimension yet?
     • Do you have mobile app traffic in your implementation? Could this be from the Lifecycle events that are the first tracking call, made before ANY context data values are set (and also, mobile apps, you need to get your developers to send the ECID as a custom context variable, it's not available any other way)

We can't see your site, or your data... so the more information you can provide the better we can help you.

[yuhuisg]

Your report's date range is from 1 June, i.e. today. Depending on when you had published your change, the "Unspecified" could be coming from hits that were sent to AA before your changes had gone live.

Please check again for the data from 2 June onwards.