"None" bucket under "Direct" and "Paid Search" Marketing Channels | Community
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S
sajithtg
November 18, 2022
Question

"None" bucket under "Direct" and "Paid Search" Marketing Channels

  • November 18, 2022
  • 1 reply
  • 1848 views

I have large volumes of "None" bucket under the Direct and Paid Search Marketing channels within the Last Touch Channel Detail report. While researching this using the raw data feed, I see that the field va_closer_detail carries a value of "::hash::0" in many records which seems to be the ones reported as "None". My "Direct" channel processing rule assigns "pageName" value into the Channel Detail variable. I am assuming va_closer_detail field gets the value from this process rule settings. Does anyone know how it gets the "::hash::0" value ?

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1 reply

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
November 18, 2022

From what I've heard, "::hash::0" is caused by special characters that AA can't handle.

Check your tracking codes used with Paid Search for any possible punctuations and/or special characters, i.e. anything that is not alphabets, numbers, hyphens, underscores, pipes, periods/full stops.

S
sajithtgAuthor
November 18, 2022

Ok thanks. Will look into it. Do you know if this unresolved value is what is getting reported as "None" in the LTCD dimension?

 

 

 

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
November 18, 2022

Yes, possibly.

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