percentage of row / create a ratio

Dear Amigo,

As i understand, i guess it is upfront Calculated Metrics : Adclick Click / Adclick View in %. If you subtract the % from 100, then it will give the number of customers who viewed but didn't click.

Thank You!

Arun

hey,

thank you! so i can create two calculated metrics, is that correct? on the one hand the proportion of the clicker to the viewer (Adclick Click / Adclick View in %) and on the other hand i can substract the % of this result from 100  and i get the number of customers who viewed but didn't click?

thank you!

Hi Amigo1989​

support the idea from PratheepArunRaj​ to use calculated metrics. but I'm not sure if youre segments are right...

just a view questions:

1) do you have 2 server calls, like one for "view" and "click"? if yes, the "hit" segment with both "view" and "click" together does not work

2) for the "view" segment I would not exclude the "click". since everybody who has clicked must have seen (view) the desired item, right? and changing the segment would allow to calculate "click"/"view" to get the "click-through-rate"

Hi @ursboller

thanks for answering

1) Do you mean related to my "view segment" with "AdClick View" and "Adclick Click"? so if there are two server calls, my hit-segment for the view-segment would not work, because just one hit single hit is counted? So just my view would be counted in this segment and not the click? how do i get only the views, if this are 2 server calls?

2) what i want to capture are the users who have just viewed an advertising but not have clicked. so if i do it like you explain i can not see the users, who just have viewed the Advertising, Right?

Maybe you can help me

Yes Amigo,

You wont get the number of Customers, but the % of Customers.

Thank You!

Arun

hey,

ok, so the dimension "IQ Nummer" is an evar:

if i unterstand you correctly, this is how my segments should look like:

Click Segment:

View Segment:

Calculated Metric:

Just one question: why can i change to hit if this dimension is evar?

Thanks!

hey, great you use an eVar, would create the segments the same way.

why hit-segment with eVar? because (depending on timeout) the eVar will keep the value while the prop is only available on the hit level. imagine two simple call: first for "view" (having the value c99), the second for the click. if you write the value c99 to a prop, the "click" has no clue what was set before (prop expired). but using an eVar, the c99 will be available. that means with an eVar you can change to a hit-segment checking the click and the c99.

hey, thank you

1. so it does not matter, if the dimension is evar or prop, "view" and "click" can never be on the same hit (due to 2 server calls)?

But Dimension (IQ Nummer) and - for example - Metric (AdClick Click) would work on the same hit?

​

​2. yes, this is exactly what i want to show: i want to create a segment for "viewed but not clicked". This is why i want to exclude the clicks.

Hi Amigo1989​

just a few points:

a) you need to add your segments to the calculated metric. otherwise you would not have a filter on the desired "c99"

b) "view" and "click" are most likely not on the same call (regardless the prop/eVar discussion)

c) if you have a hit-segment, you can add filters an every dimension you have on the call. and even add conditions for persistent values, eg. if you set an eVar earlier in the visit...

d) to get the "view but not click" you have several options: first, if you only need the number, you can create a calc. metric "1 - click/view" (by using the calc. metric from above). if you need a segment to use in other adobe solutions, you might create another segment where you check for visits (or visitors) who had viewed the c99 but then not clicked.