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amccabe82
April 27, 2021
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Paid Twitter ads and Adobe Analytics

  • April 27, 2021
  • 1 reply
  • 1229 views

Hello,

I'm unable to see visits from paid twitter ads in analytics under the correct marketing channel.  The agency placing told me they don't allow AA  tracking codes on their links.  Is this accurate?  

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Best answer by Andrey_Osadchuk
I have not heard that Twitter does not allow the tagged links. I would presume there may be a miscommunication or the link that the agency tries involved too many redirects (wrappers). Review this page together with the agency https://business.twitter.com/en/help/ads-policies/campaign-considerations/url-requirements-for-advertising.html

1 reply

Andrey_Osadchuk
Andrey_Osadchuk
Level 10
April 28, 2021
Do you mean the agency told you Twitter does not allow to place shortened links that redirect the visitors to the landing pages with UTM tags and similar parameters appended?
 
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amccabe82Author
April 28, 2021
Andrey, yes that's correct. Due to the shortened URLs and redirect. Is there a way to track this visits without Adobe Social?
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