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Paid search segment

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srikanths356410
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srikanths356410
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11-05-2018

Can anyone tell me how to find out if a form submission was received by a paid search or organic search? How do I create a segment for paid search? Do I need to apply Search engine = paid or paid search = paid as part of the rule in the segment?

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Gigazelle
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22-05-2018

As long as you've set up paid search detection rules, the segment rule 'paid search = paid' should work great.

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nikitaf2673776
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11-05-2018

Do you have the processing rules for marketing channels set up? Create Marketing Channel processing rules

If you do, you can break down all form submissions (however you have this tracked: event, pageview, etc.) by the last touch channel. This would tell you, of the form submissions, how many came via natural search, paid search, etc.

If you wanted to create a segment, you would use the same dimension, i.e. visits or hits where the last touch channel = paid search.