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Paid Search Not working

Forum|Forum|5 years ago
April 16, 2020
5 replies
10441 views

Hi,

My client have both GA and AA, they complain that the number of paid search varies a lot.

I look at our AA configuration.

I see other people config the "Paid Search" using processing rule but I config my "paid search" from Admin -> Report Suite -> Paid Search Detection.

You can find from following screenshot that paid search url is not counted as an available instance.

Can anyone help?

Analytics

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Best answer by Andrey_Osadchuk

Inkoo, I think that the root cause of the problem may be in the paid search detection rule. The filter looks to be set for values rather than parameter names. Update the filter by adding the tracking parameters like utm ones.

N

Naman_S

Level 2

You have to update your Marketing channel processing rules for Paid search channel to the following - If hit matches Paid search detection rules. This will fix the problem.

inkooAuthor

Hi Nsachede,

Thanks for your reply. I am looking at this document https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/paid-search-detection/t-paid-search-detection.html

Can you explain the difference between the document and what you mentioned?

Andrey_OsadchukAccepted solution

Level 10

Inkoo, I think that the root cause of the problem may be in the paid search detection rule. The filter looks to be set for values rather than parameter names. Update the filter by adding the tracking parameters like utm ones.