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SOLVED

Paid Search Not working

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Level 1

Hi,

 

My client have both GA and AA, they complain that the number of paid search varies a lot.

I look at our AA configuration.

I see other people config the "Paid Search" using processing rule but I config my "paid search" from Admin -> Report Suite -> Paid Search Detection.

inkoo_0-1587049398916.png

 

You can find from following screenshot that paid search url is not counted as an available instance.

inkoo_1-1587049465795.png

 

Can anyone help?

 

1 Accepted Solution

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Correct answer by
Community Advisor

Inkoo, I think that the root cause of the problem may be in the paid search detection rule. The filter looks to be set for values rather than parameter names. Update the filter by adding the tracking parameters like utm ones.

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3 Replies

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Level 2

You have to update your Marketing channel processing rules for Paid search channel to the following - If hit matches Paid search detection rules. This will fix the problem.

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Level 1

Hi Nsachede,

 

Thanks for your reply. I am looking at this document https://docs.adobe.com/content/help/en/analytics/admin/admin-tools/paid-search-detection/t-paid-sear...

 

Can you explain the difference between the document and what you mentioned?

 

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Level 1
In other word, we already have some data under paid search. It seems some of the data is missing. It is not paid search totally not working

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Level 2
Inkoo, I believe Audrey is correct, you need to revisit and correct your paid search detection rules which should fix the problem.

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Correct answer by
Community Advisor

Inkoo, I think that the root cause of the problem may be in the paid search detection rule. The filter looks to be set for values rather than parameter names. Update the filter by adding the tracking parameters like utm ones.

Avatar

Level 1

Hi Andrey,

 

Thanks for your reply. 

Can you give me a detailed example?

I do as you said, but not working.

inkoo_0-1587135275547.png

 

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Level 1

For example, we have 105 visit of a paid search url on April 16. However, only 69 of them are counted as paid search. What happens to the other 35?

 

inkoo_0-1587135597209.png

 

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Level 1

Anybody can help. None of the answers work for me.

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Level 10
Does the answer give you the info you need? If not, can you provide additional details to help the community better solve your question?