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Override Last-Touch Channel

carlosvelarde
Level 2
Level 2

I'm not clear when to activate the box or not. For Example:

 

Captura de pantalla 2020-12-10 a las 12.37.21.png

User: Direct > Botón CTA (Internal) > Purchase

 

For me, the last touch should be "Internal" and not "Direct"

For who activate the box "Override Last Touch"? For Direct? For Internal?

Thanks for your answers!

Last Touch Channel Marketing Channels
1 Reply
ishans52004352
Employee
Employee

This box should be activated for the channel that shouldn't overwrite other channel. Consider this example: let's say a user visits your site using Paid Search (the last touch channel is set to Paid Search), the user navigates to different internal pages (last touch channel will override to Internal) and then makes a purchase. In this case, "Internal" channel will get a credit for purchase which won't be useful for any business. So, we will leave the box unchecked for "Internal" channel.

Generally, it's recommended that we leave the box unchecked for both "Internal" and "Direct" channel.

 

Given your example (and use case), you can check for both "Direct" and "Internal", however, I'd still recommend to leave those unchecked. So, if a user would have earlier come through SEO channel and today Direct > Botón CTA (Internal) > Purchase, the SEO channel gets credit.

Hope this makes sense!