Optimizing Segmentation: Navigating Dual-Segmentation in Marketo for Enhanced Personalization

[KarthickSa1]

How to handle the segmentation of a contact in Marketo if they meet the criteria for two different segments simultaneously? What factors to consider, and what strategy will be implemented to address this dual-segmentation scenario effectively?

[Jennifer_Dungan]

Are you trying to create Marketo Segments? If so this would be better in the Marketo Engage community. (https://nation.marketo.com/)

If you are tracking your Marketo users in Adobe and are trying to create segments in Adobe Analytics that is a different thing... I don't use Marketo, so I would need to understand more what information you have available to use to help you this..

[KarthickSa1]

Thank you for your response. To provide more context, I'm specifically interested in scenarios within Marketo itself, not Adobe Analytics. Suppose a contact in Marketo meets the criteria for two different segments simultaneously. How would you recommend handling this situation within Marketo? What information or factors would be relevant for addressing dual-segmentation scenarios, and are there any best practices you can share within the context of Marketo's segmentation capabilities?

[Jennifer_Dungan · Accepted solution]

OK, this area is for Adobe Analytics, and mostly these questions are reviewed by people who use Adobe Analytics. You would be more likely to find an answer if you post it in the correct forum, as that is where the Marketo experts watch for incoming questions.