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Onsite Search Term All Unspecified

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Level 2

Hi Adobe Community,

 

I have a request to report on the top search key words, however when I attempt to find the specific words it only returns "Unspecified." I can see that onsite searches are occurring but even if 95% of those are "unspecified" what about the other terms? 

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4 Replies

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Employee

Hi @natmcd99 would you please check below document first? It is possible the event which without eVar could be affect the report.
https://experienceleague.adobe.com/docs/analytics/technotes/unspecified.html?lang=en

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Level 2

@natmcd99 since it is showing only 'Unspecified' so it seems like the value is not being passed in the hits matching the segment criteria. You might want to verify the same by extracting a data feed for some days and then checking whether the value of evar1 is present in the raw hits or not. Also, check if there is any processing rule set up for the evar1.

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Level 4

Hey @natmcd99 Google’s official announcement confirmed the end of sharing paid search query data with web analytics tools such as Adobe Analytics. So, search terms are not available anymore. See  : https://blog.adobe.com/en/publish/2014/04/30/say-goodbye-paid-search-terms-google#gs.o007yo

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Level 2

@natmcd99 

 

You have pass the search term with an event so that value will pass in server call.

I guess in your current setup the search term is not binding with the search event.

 

To have a good reporting in analytics implement data layer as below.

Note: Search result is returning zero means you can your measure the null search as well

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