Onetrust's default opt out consent causing AA data loss | Community
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AbhijithRa1
Level 3
January 19, 2024
Question

Onetrust's default opt out consent causing AA data loss

  • January 19, 2024
  • 1 reply
  • 2934 views

As major traffic in Canada comes from Quebec, and oneTrust's performance(adobe analytics mapped) category takes default opt-out(until user opt-in voluntarily), thus missing significant amount of data. Is it unavoidable in client side app measurement setup? Any work around until we switch to server side?

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    1 reply

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    January 20, 2024

    Are you trying to opt out of tracking completely? Or just cookies that identify the user?

    A
    AbhijithRa1Author
    Level 3
    January 22, 2024

    Jennifer, thanks much for the response. My understanding is until user opt-in performance category, none of hits must be captured, so no data payload would be sent for that user, right. I didn't get you completely, but I hope this helps get the context of the Q. 

    NO adobe cookies would be dropped until user enable performance category on his/her oneTrust banner, AA completely goes dark for that session.

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    January 22, 2024

    It really depends on what your policies are and what you are asking users to Opt In / Out of... 

     

    If you are going for full on, Opt In to tracking, then you will get data loss.. 100%, nothing you can do about that... You've asked users to Opt In, they didn't.. Therefore you cannot track them... you can't force people to opt in...

     

    If your policy was simply around cookies (tracking cookies), you could still track analytics about what content is being viewed, but prevent the ECID cookies from being set, and I believe you can set the s_vid cookies to expire at the session, preventing that user from being re-identified on their next visit... this will cause inflation in your UV stats, but you would still at least see what people are looking at and get basic stats around traffic.

     

    My understanding around the Quebec Law is around identifying the user and collecting personal information... being able to collect "page views on page X" shouldn't fall under that (but I am no legal expert)...

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