Number of Visits between events

[bjoern__koth]

Curious question, is it possible to get a number of Visits between two conditions/events happen.

Let's say the a user comes to the website through a campaign click-through and an eventual conversion that can happen n Visits from that.

Now, ideally we can create a calculated metric to calculate an average number of visits to achieve a specific milestone.

Oviously, I might be able to use Launch for this, but is there anything coming out of the box that could help answer this question?

[MandyGeorge]

Personally, I can't think of any way to do this in workspace. I can think of a couple ways to do this using data feeds and writing a SQL query. Is doing this via data feeds an option for you?

[bjoern__koth]

Hi @MandyGeorge 

thanks, no not really. Thought of anything out of the box. Even using Launch would imply using some kind of additional cookies, if that is even possible.

[pradnya_balvir]

Hi @bjoern__koth ,

Adobe Analytics does not offer an out-of-the-box metric that gives you the number of visits between two custom events or conditions (e.g., campaign click-through → conversion) across multiple sessions.

If you have CJA (Adobe Experience Platform):

• CJA supports cross-visit stitching at the person level, so you can build a pathing view across sessions.
• You can use calculated metrics or create a "time between events" using sequential filters.
• You can set up person-based metrics that allow you to measure steps (or sessions) between two milestones (entry campaign → conversion)

And also as Mandy suggested.

Thanks.

Pradnya

[Jennifer_Dungan]

Hi @bjoern__koth,

There is a plugin for getTimeBetweenEvents:

https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/gettimebetweenevent...

I know this is more about collecting time... but I wonder if data from this could be used to determine number of visits? Or modified... or used as a template to build a custom solution....

Maybe in Report Builder, you could get the Visit Number dimension on the first event, and the Visit Number for the second event... convert these text dimensions to numeric, and use Excel to calculate the difference to get "Number of Visits Between Events"....  it's still outside of Workspace, but doesn't require new tracking?

[bjoern__koth]

hmm yeah, I am really looking for the Visit number. And would this actually give me the value for a single Visitor without applying segmentation to narrow it down to an individual?

I agree with all of you, there seems to be no out of the box way to get this data.

I was just wondering whether there is something I was not aware of

[Jennifer_Dungan]

I can't think of anything... but like I said, I was wondering if you could use a modified version of the time between events... something that incremented on each visit starting on the first event, and completing one the second?

You could potentially use local storage in conjunction with custom code logic... 

This isn't out of the box though... 

[Josh__Stephens]

As others have mentioned, I don't believe there's a way to calculate this in AA. However, you can build a sequential segment to determine how many people perform the action within 2 visits. And another to see how many perform it within 3 visits, and so on. So not exactly what you're wanting, but it should be a good proxy.