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_sangeetas18054
Level 2
January 10, 2021
Solved

'None' in Marketing Channel

  • January 10, 2021
  • 2 replies
  • 5145 views

Hi team, 

 

After making changes to referring domain processing rule to not to capture 'checkout.telstra.com.au'. I can see 'None' marketing channels order numbers have gone up 

this doesn't make sense to me 

Does anyone have any idea how to debug this problem ? 

 

Thanks 

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Best answer by yuhuisg

This would mean that there are hits where the Referring Domain is "checkout.telstra.com.au" and those are the first hits of the visits. I assume such hits don't fall under your "Internal" Marketing Channel's processing rules, nor anywhere else.

In that case, AA doesn't know what to do with them, and categorises them under the "None" channel.

It might be worth reviewing all of your Marketing Channel Processing Rules in a holistic fashion instead of troubleshooting one-by-one.

2 replies

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
January 11, 2021

This would mean that there are hits where the Referring Domain is "checkout.telstra.com.au" and those are the first hits of the visits. I assume such hits don't fall under your "Internal" Marketing Channel's processing rules, nor anywhere else.

In that case, AA doesn't know what to do with them, and categorises them under the "None" channel.

It might be worth reviewing all of your Marketing Channel Processing Rules in a holistic fashion instead of troubleshooting one-by-one.

    _
    _sangeetas18054Author
    Level 2
    January 14, 2021

    @yuhuisgthanks. In my setup it is the same "Internal" comes first, then "Referring Domains"
    I am not sure why none is coming under Marketing Channel 

    jantzen_b
    Adobe Employee
    jantzen_bAdobe Employee
    Adobe Employee
    January 25, 2021
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