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Monthly active user : Metric similar to GA4

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Level 1

Trying to create a calcualted metric for monthly active users with similar definition as in GA4. G

4 Replies

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Community Advisor

Hi @RamyaSheela 

GA4 and AA use completely different approaches to count their visitors. 

https://support.google.com/analytics/answer/12253918?hl=en

https://support.google.com/analytics/answer/12798876?hl=en

bjoern__koth_0-1742373994450.png

So, it would be like comparing apples and pears.

You can of course create Visitor segments, but discrepancies will be highly likely, raising even more questions from your stakeholders.

 

Cheers from Switzerland!


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Level 1

Thanks for clarifying that, I am currently considering creating a segment based on below conditions. Is there any way to improve this logic.

 

VISITORs

Visit Number > 1

- AND -

Page Views > 2

- AND -

Time Spent per Visit > 10

 

 

RamyaSheela_0-1742392835864.png

 

RamyaSheela_1-1742392896192.png

 

Regards

Ramya

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Level 4

@RamyaSheela depending on the rationale, you can consider return frequency dimension

juliusonyancha_1-1742378432128.png

 

 

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Level 1

Thanks  Juliusonyancha !