Monthly active user : Metric similar to GA4 | Community
Skip to main content
New Member
March 19, 2025
Question

Monthly active user : Metric similar to GA4

  • March 19, 2025
  • 2 replies
  • 740 views

Trying to create a calcualted metric for monthly active users with similar definition as in GA4. G

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

bjoern__koth
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
March 19, 2025

Hi @ramyasheela 

GA4 and AA use completely different approaches to count their visitors. 

https://support.google.com/analytics/answer/12253918?hl=en

https://support.google.com/analytics/answer/12798876?hl=en

So, it would be like comparing apples and pears.

You can of course create Visitor segments, but discrepancies will be highly likely, raising even more questions from your stakeholders.

 

Cheers from Switzerland!
New Member
March 19, 2025

Thanks for clarifying that, I am currently considering creating a segment based on below conditions. Is there any way to improve this logic.

 

VISITORs

Visit Number > 1

- AND -

Page Views > 2

- AND -

Time Spent per Visit > 10

 

 

 

 

Regards

Ramya

Sukrity_Wadhwa
Community Manager
Community Manager
April 2, 2025

Hi @bjoern__koth,

Can you please help @ramyasheela further with the query?

Thanks!

Sukrity Wadhwa
juliusonyancha
Level 4
March 19, 2025

@ramyasheela depending on the rationale, you can consider return frequency dimension

 

 

New Member
March 19, 2025

Thanks  Juliusonyancha !