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alev1
Level 4
June 14, 2016
Solved

Mobile Carrier / ISP tracking ?

  • June 14, 2016
  • 4 replies
  • 4679 views

Hi, what is the criteria for service providers to be tracked as ISPs or Mobile Carriers? I ask this question because we have some Mobile Carriers which DO NOT appear in the Domains report. We have quite a lot of "Nones" in Domains report. Shouldn't every visit be attributed to a service provider?

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Best answer by mattb34575278

I found this that might be helpful:

Compare Carrier and Mobile Carrier reports

Specifically: The Mobile Carrier report is calculated by looking at a unique key derived from a combination of domain and ISP. Using this method, breakdowns of mobile traffic by known carriers and connection type are available to see WiFi by carrier traffic. The drawback from this method is that many carriers mask their mobile domains via mobile proxy.

It looks as though it works out carrier via referring to a list, so if the provider isn't on the list or has masked the data needed to figure out Mobile Carrier, you end up with "none"

4 replies

alev1
alev1Author
Level 4
June 22, 2016

Could it be that certain IP adresses cannot get attributed to a certain domain name? But funny thing is, IP adresses didn't change and in the past were attributed to correct domain name, now not anymore... ?

TanmayMathur
Adobe Employee
Adobe Employee
August 8, 2016

Hi Alev,

Similar to non-mobile hits in mobile reports, mobile hits in all Visitor Profile | Technology reports are listed as 'none'. The mobile technology reports and Visitor profile technology reports are mutually exclusive. You can refer to this article - https://marketing.adobe.com/resources/help/kb/en_US/analytics/kb/none-unspecified-and-unknown.html

Let me know if that helps you.

alev1
alev1Author
Level 4
August 16, 2016

I'm aware of this distiction. And I'm only speakign of mobile hits. Therefore my question: "what is the criteria for service providers to be tracked as ISPs or Mobile Carriers?"

mattb34575278
mattb34575278Accepted solution
Level 2
September 19, 2018

I found this that might be helpful:

Compare Carrier and Mobile Carrier reports

Specifically: The Mobile Carrier report is calculated by looking at a unique key derived from a combination of domain and ISP. Using this method, breakdowns of mobile traffic by known carriers and connection type are available to see WiFi by carrier traffic. The drawback from this method is that many carriers mask their mobile domains via mobile proxy.

It looks as though it works out carrier via referring to a list, so if the provider isn't on the list or has masked the data needed to figure out Mobile Carrier, you end up with "none"